Media & Advertising

Confidential data collaboration for intelligent audience activation and attribution in data clean rooms powered by confidential computing.

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Understanding consumer behaviour is crucial for justifying audience value and advertising effectiveness, however gaining this understanding through the matching of sensitive PII data with brands is hindered by privacy and security concerns.

Decentriq’s data clean rooms help media owners and advertisers unlock valuable new insights with their first-party data. By matching sensitive data with partners or brands in a privacy-first manner, our platform enables confidential precise audience activation, intelligent attribution, accurate audience reach assessments, and much more.

How data clean rooms can work for you

Confidential customer reach assessment
Precise audience activation
Confidential attribution

Build higher guarantees for campaign effectiveness by confidentially assessing the customer overlap reach in targeted campaigns.

Activate custom audiences while guaranteeing user privacy by combining data across media owners and brands to build privacy compliant lookalike target audiences.

Assess your campaign effectiveness by combining data from media owners and brands for intelligent customer attribution.

What consumer centric companies say about Decentriq

"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."

PostFinance

Industry Resources

How to securely maximize the value of your marketing and CRM data

Discover how you can maximise your CRM data and marketing effectiveness in a fully compliant and secure manner.

What are data clean rooms?

You heard the term mutiple times already, but what exactly are data clean rooms? How do choose the right one for your organization?

Get in touch

Interested in how Decentriq can solve your current challenges? Request a free demo and consultation.

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