Market Research

Provide guaranteed privacy and trust when gathering data to drive market research.


Market research drives industry wide insights and benchmarks. However, friction can arise due to concerns of privacy and confidentiality of the participants.

How Market Research Firms Use Data Clean Rooms

Confidential Surveys

Run confidential surveys with your clients to understand trends and demand.

Decentriq ensures that individual answers are not accessible to anyone - neither other participants, your market research firm, Decentriq, nor the cloud provider.

Confidential Benchmarking

Launch a data clean room for any benchmarking study to ensure maximal confidentiality and security to the participants.

Participants can securely connect their data to the data clean room.

Data Matching & Integration

Securely match data sources and conduct analysis on the joined data - while maintaining full privacy of the inputs.

Confidentially integrate, analyze, and aggregate data across consumer behavior, demographic attributes, and more.

Industry Resources

Data clean rooms - A new approach to confidential benchmarking

Market research firms face challenges to conducting competitive benchmarking studies – all of which center on participating companies’ concerns on data privacy and meeting regulatory requirements.

What are data clean rooms?

You heard the term mutiple times already, but what exactly are data clean rooms? How do choose the right one for your organization?

The Key to Sensitive Data Analytics is Encrypted in an Enclave

How can the need for trust be removed when combining data across organizations?

Get in touch

Interested in how Decentriq can solve your current challenges? Request a free demo and consultation.

Request a demo

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